Will plug-in electricity be a billion-dollar share in 2050?

Looking for trillion-dollar opportunities? Take a look at the hydrogen market. This renewable fuel source could become a staple of the global economy in the coming decades. Global consulting firm Deloitte believes it will one day become a trillion-dollar market. McKinsey & Co, another global consultant, predicts that demand for hydrogen will “grow significantly” in the coming years.

Plug-in power supply (NASDAQ: PLUG) is one of the biggest names in the hydrogen industry and many investors are betting on its major upside potential. The potential isn’t hard to calculate, given the company’s paltry $1.8 billion valuation. If long-term demand meets expectations, expect some big hydrogen winners by 2050. But will Plug Power be one of them? The answer may surprise you.

There is no doubt that the hydrogen market itself will grow by leaps and bounds by 2050. That’s because hydrogen is a great option for what economists call hard-to-fight sectors.

While it is relatively easy to replace coal-fired electricity with solar or wind energy, certain sectors of the economy – cement and steel production, for example – require the high levels of heat produced by the combustion of fossil fuels. It is unlikely that existing technologies can scale in a way that still supports these crucial industries. That’s where hydrogen technology comes into play. As research from Deloitte concludes: “Decarbonizing sectors that are difficult to decarbonise, such as steelmaking, chemicals, aviation and shipping, will likely require a sixfold increase in global hydrogen use, to almost 600 million tonnes by 2050.”

If this future becomes a reality, Deloitte expects total hydrogen demand to exceed $1.4 trillion by 2050. But growth should pick up much sooner. According to estimates, demand could double between now and 2030, with the total market value reaching $642 billion.

The hydrogen market seems to be a good choice for investors who want to be patient. But is Plug Power stock a good way to capitalize on this decades-long opportunity?

Hydrogen may indeed have enormous long-term promise. But investing in the sector is a completely different challenge. The situation is very similar to that of other capital-intensive renewable energy companies, such as electric vehicles. Although some companies like that Tesla have prospered, countless other start-ups have gone bankrupt. The same will probably apply to hydrogen. Building the necessary infrastructure will require billions in funding, and there is no guarantee that any company’s technology will win out.

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